Social Media

Snapchat is unveiling its Halloween-themed initiative, Phantom House, once again, aiming to spice up the engagement on the platform and bolster brand partnerships. This year’s iteration features prominent advertisers such as Maybelline New York, State Farm, and Hulu, all of whom contribute to what has become a cornerstone of the Halloween marketing calendar on social

In an age where attention spans are dwindling and the demand for quick, engaging content is at an all-time high, brands are continuously rethinking their marketing strategies. Corona, the well-known Mexican lager, owned by Anheuser-Busch InBev (AB InBev), has effectively transitioned from a long-form video marketing approach to a more dynamic short-form content strategy. This

Snapchat has recently launched an exciting new functionality known as Footsteps, which is currently available to iOS users. This feature allows users to track their exploration journey by logging all the locations from which they have shared snaps. Users can view this information via the Snap Map, enhancing the platform’s geolocation capabilities. However, it’s important

The landscape of social media is constantly evolving, and with it, the way users interact with their favorite platforms is also changing. A recent discussion led by Instagram chief Adam Mosseri highlighted the growing trend among social media applications to prioritize algorithmically-driven content over chronological feeds. This article delves into the implications of these changes

In the realm of social media, Snapchat continues to assert its dominance as a crucial platform for shopping discovery. A recently published report by eMarketer provides compelling evidence of Snapchat’s role in influencing consumer purchasing decisions, particularly among younger demographics. This report reveals that 85.6% of Snapchat users have made purchases based on influencer content

In a striking move, the European Union’s leading privacy regulator imposed a hefty fine of 91 million euros (approximately $101.5 million) on social media powerhouse Meta. This penalty stems from a significant oversight where certain user passwords were stored without adequate protection, specifically in a format known as ‘plaintext.’ The incident, which drew attention from

In a world increasingly dominated by artificial intelligence (AI), social media platforms are grappling with the question of how to integrate these powerful technologies meaningfully. Despite the buzz surrounding AI, particularly in areas such as customer service or content curation, the quest for a valuable social connection through AI applications appears to be faltering. Social

As artificial intelligence (AI) technology evolves and permeates various sectors, regulatory frameworks are becoming increasingly essential to ensure responsible development and usage. In this context, the European Union has introduced a proactive measure known as the AI Pact, aimed at guiding companies towards compliance with forthcoming AI regulations. Snapchat, like other prominent tech firms, has

In the fast-paced world of social media and streaming platforms, TikTok Music has found itself in a short-lived struggle that highlights the challenges faced by emerging apps in a saturated market. Recently announced plans to shelve this separate music streaming service—born from its predecessor Resso—illustrate the uphill battle TikTok faced, coupled with operational hurdles and

In a surprising turn of events that may reshape user interaction on social media, X (formerly Twitter) has decided to revise its account blocking functionality. Announced after a year of discussions, this move has stirred considerable debate among users, privacy advocates, and industry analysts alike. Recent updates indicate that X plans to modify how users